All About Strawberry Shortcake

Meet the "New" Strawberry Shortcake!

Today, Strawberry Shortcake and her berry best friends are having new adventures! Inspired by her classic 80s' look -- including her iconic green and white-striped tights -- this spirited, little red-haired girl has a fresh new look and lives in a miniature world beneath a berry patch. In the whimsical land of Berry Bitty City, Strawberry and her friends run little shops and have fantastic adventures full of humor, fun and friendship.

No wonder she's everybody's best friend in Berry Bitty City!

Strawberry's Story

Strawberry Shortcake arrived in the 1980s with her trademark strawberry-scented toys, entertainment and products that were loved by little girls and moms everywhere. Strawberry set wholesome examples and showed that sweetness is a timeless, universal virtue.

Today Strawberry Shortcake and her berry best friends are having new adventures. Inspired by her classic 80's look -- including her iconic green and white-striped tights -- this spunky, little, red-haired girl has a fresh new look and lives in a miniature world beneath a berry patch. In the whimsical land of Berry Bitty City, Strawberry and her friends run little shops and have fantastic adventures full of humor, fun and friendship.

Little girls. Big possibilities!

Parents will find that each Strawberry Shortcake TV or DVD episode offers educational and informational (E/I) messaging to kids about friendship, making good decisions, teamwork and many other age-appropriate, valuable life lessons. Strawberry and her friends are little girls with big possibilities who share a positive, anything-is-possible attitude for overcoming obstacles.