Holly Hobbie™ to be Produced as Live-Action Kids Original Series by Studio Partners Aircraft Pictures and American Greetings Entertainment

Scripted Series and Reinvention of Classic Holly Hobbie Brand to Stream Exclusively on Hulu in the US and Family Channel in Canada

Universal Kids Also Picks up Linear Rights to Upcoming Series

Los Angeles (April 06, 2018) - Aircraft Pictures (2018 Academy Award and Golden Globe Award nominated producers of the animated feature film "The Breadwinner") in association with American Greetings Entertainment (creators and producers of "Buddy Thunderstruck" - the 2018 Emmy nominated stop-motion series) today announced they will be partnering to produce an all-new and contemporary scripted take on the venerable Holly Hobbie™ brand as a live-action kids series. "Holly Hobbie" will make its US debut in Fall 2018 exclusively on Hulu, followed by its debut in Canada on Family Channel.

In a first-of-its-kind co-commissioning structure, the series has also been pre-sold to Universal Kids, NBCUniversal Cable Entertainment's network for kids, who will have the linear rights to the series after it streams on Hulu.

First introduced by American Greetings in 1967, Holly Hobbie is recognized worldwide as the bonneted "Blue Girl" in paintings and illustration, accumulating more than 50 years of fans and $1B in worldwide licensed product sales. This new 10 episode single-camera series, produced by showrunner Sarah Glinski ("Degrassi: Next Class", "Degrassi: The Next Generation"), updates Holly as an aspirational, modern-day 13 year-old singer/songwriter. A dreamer and doer, Holly plans on saving the world someday but is happy to start in her own small town.

"The original Holly Hobbie character is such a cherished piece of nostalgia that conjures feelings of joy and optimism for so many people," said Anthony Leo, Producer, Aircraft Pictures. "It's an honor to have the opportunity to bring those same sentiments to the screen for a new generation, and with such a talented team of collaborators."

Beginning principal photography in May 2018, the new series is produced with the financial participation of the Shaw Rocket Fund. "Holly Hobbie" Producers are Anthony Leo and Andrew Rosen of Aircraft Pictures ("The Breadwinner", "Bruno & Boots: This Can't Be Happening At Macdonald Hall") with Karen Vermeulen, Ryan Wiesbrock and Sean Gorman of American Greetings Entertainment ("Tinpo", "Buddy Thunderstruck" and "Care Bears") and Matthew Wexler ("D.N.Ace", "Paw Patrol") of Wexworks Media serving as Executive Producers alongside Sarah Glinski. In addition to Glinski, the writing team includes Courtney Jane Walker ("Degrassi: The Next Class", "Living in Your Car") and Cole Bastedo ("The Next Step", "Mr. Young").


About Aircraft Pictures
Based in Toronto, Canada with offices in Los Angeles, Aircraft Pictures was founded by Anthony Leo and Andrew Rosen to create premium scripted content for kids, families and young adults. Aircraft develops, finances and produces content for a variety of platforms ranging from independent feature films to high-end television series to digital first productions. Recent projects include the Toronto & Los Angeles Film Critics Award-winning animated feature film The Breadwinner; three television movies based on the Bruno & Boots book series by Canadian young adult fiction icon Gordon Korman; the animated supernatural comedy feature film Todd & The Book of Pure Evil: The End of the End; and the Kidscreen Award-winning single-camera comedy Raising Expectations created by Tom Saunders (Arrested Development) and starring Jason Priestley and Molly Ringwald.

About American Greetings Entertainment
American Greetings Entertainment is the owner for iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Packages from Planet X™, Twisted Whiskers™, Buddy Thunderstruck™ and its newest IP, Tinpo™. American Greetings Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.

Follow Holly Hobbie on social media at:
Facebook @HollyHobbie
Instagram @HollyHobbie
Twitter @HollyHobbieTV

Aircraft Pictures Media Contact:
Jenn Anderson
(416) 536-9179

American Greetings Entertainment Media Contact:
Michelle Steinberg
dOMAIN Integrated

dOMAIN Integrated Los Angeles
7961 W. Third St. 2nd floor
Los Angeles, ca 90048
O: 323.549.0012

dOMAIN Integrated New York
601 W. 26th Suite 1227
New York, NY 10001
O: 212.675.0012

Watch Care Bears on Netflix!